Implement Product Discovery process
How do we implement Product Discovery?
If you want to improve the way you work on your products, we can help you implement the Product Discovery approach.
Product Discovery is, first and foremost, a mindset for product development based on research, hypotheses, experiments, data, and user feedback. It’s also a process of working on products and practical techniques and tools that enable teams to create valuable products more quickly and confidently.
We have experience working with various types of companies: startups, global scale-ups, well-known Polish brands, and international corporations. This means we don’t do “copy-paste.” We consider your business and organizational context as well as the specifics of your products.
We provide:
- A pragmatic approach focused on business goals.
- The integration of Product Discovery with development.
- The inclusion of Product Discovery in your processes without causing a revolution.
- Equipping your team with the skills needed to independently lead Product Discovery projects.
- Involvement in the team and stakeholder change process.
The stages of implementing Product Discovery
1. We define business goals
At the beginning, we collectively define the expected goals associated with the implementation of Product Discovery.
2. We diagnose the situation
At this stage, we engage with the team and assess the product development process and the knowledge about users.
3. We identify areas for Product Discovery
Together, we select the areas where the Product Discovery approach makes the most sense.
4. We develop recommendations and a plan
Based on the collected information, we recommend further actions and a specific plan.
5. We implement Product Discovery in the chosen area
We implement Product Discovery with one team, focusing on one selected product. Typically, at this stage, we carry out several smaller projects, such as research and concept testing.
6. We implement Product Discovery in subsequent areas.
We choose additional teams and areas for the implementation of this approach. The client can handle this stage on their own or with our support.
Product Discovery is a good idea...
...if you manage a product or a company and want to:
- Reduce the time and costs of deployment and the number of post-implementation corrections.
- Quickly detect and verify risks.
- Develop a product in a way that makes it difficult for competitors to copy.
- Work on the most valuable concepts for key users.
- Better organize and plan team work.
...if you work as an UX designer and want to:
- Test more concepts before finalizing designs.
- Have more knowledge about user needs, emotions, and motivations.
- Have a clear goal and value proposition for users.
- Get user feedback more quickly.
- Prepare mockups and prototypes with key paths, focusing only on what's necessary.
...if you work as a tech lead or architect and want to:
- Be involved in conceptual work and identify potential risks or dependencies.
- Plan and conduct technical proof of concepts in advance.
- Organize work effectively by aligning discovery and delivery seamlessly.
...If you work in a product team and want to:
- Less frequently experience situations where, after months of work, you find out that no one is using a new feature.
- Make decisions based on data and user feedback rather than lengthy discussions.
- Participate in the development of concepts and understand why certain concepts are chosen for further work over others.