Product Discovery projects
Create with us or enhance your product
Do you have an idea for a product and want to validate it? Or are you wondering how to improve an existing product or service? It’s worth using Product Discovery and research before investing time in development.
We help create new products and services or improve existing ones based on data and research. Together with the team, we brainstorm solutions and verify them regarding value, usability, technological capabilities, and business profitability.
A Product Discovery project is a good idea when:
- You’re creating a new product and want to quickly develop and verify various approaches or concepts to have validated ideas for development.
- In an existing product, you have an issue, such as declining user engagement or a growing customer churn rate.
- You have a business goal that requires a new approach, such as gaining a new user segment or taking customers away from the competition.
- You want to experiment with a new technological solution, such as OpenAI.
What do you get with the Product Discovery project?
Answers to questions:
- What is the business goal or problem to solve?
- Who is the target audience for the product or service?
- What are the key users' problems, needs, and motivations?
- What is the unique value proposition of the product or service?
- What are the product, business, and technological risks, and how can they be verified?
- Which ideas and solutions have the most significant impact on achieving the goal?
- What is most crucial and should be included in the first iteration?
- In what order should subsequent improvements be delivered?
Tangible outcomes:
- A well-defined vision for the product or service.
- A report from exploratory research that deepens the understanding of users.
- Formulated and validated product hypotheses.
- Developed and validated value proposition.
- A report from concept tests with practical recommendations.
- Mock-ups or prototypes of the product with key features.
- A usability testing report indicating problems and their significance.
- The scope of the first iterations and a plan for subsequent ones.